Celebrity Wines – Living up to the hype?

 You may recognize some of the names here:

1. Jeff Gordon 2011 Cabernet Sauvignon (Rating: 83 points)
2. Drew Barrymore’s Barrymore 2015 Pinot Grigio (Rating: 89 points)
3. Sting – Il Palagio 2012 Sister Moon Red (Rating: 88 points)
4. Fergie Ferguson – Crest 2014 Private Reserve Syrah (Rating: 90 points)
5. Angelina Jolie and Brad Pitt – Miraval. (Rating: 91 points)
6. Sarah Jessica Parker – Invivo Wines’ Rosé 
7. Cameron Diaz – Avaline
8. John Legend – LVE
9. Post Malone – Maison No. 9 Rose’
10. Sam Neill – Two Paddocks 2015
11. Snoop Dogg – 19 crimes

|Rating above by Wine Enthusiast |
This time, Hollywood wants in on the art of winemaking and they aren’t stopping anytime soon. The list includes famous actors, singers sportsmen/women who majorly partner with renowned wineries and vineyards around the world to launch wine brands that resemble their flashy lifestyle and serve as ultimate luxurious libations. As for the crowded crop of celebrity-branded wines that have made their way to shelves in recent years, a select handful make the cut for being truly worth the hype.
You would like to think that top celebrities are too busy to care, that maybe delegating is their thing when it comes to running these prestigious wine ventures. Remember as you drink that wine, you’re buying a famous person and their image and so there may be more to it than it appears. Some interesting facts include Minogue (2.2 million followers on Instagram and Twitter) who sold one million bottles of wine in 2020, many of them to people who have never drunk wine before (Decanter).
The Wine Story readers may recall our article which featured Jay-Z’s involvement in Armand de Brignac, a champagne brand which he sold a 50% stake to LVMH earlier this year. Wine enthusiast and writer Ellie Douglas describes the team behind Miraval champagne rose’ as pivotal with Brad Pitt’s directl involvement playing a key role in the success of the brand. Maybe someone should also challenge our Kenyan celebrities to take up a winery (or two) and get their wine brand out there.
Below is a short picture round up of some that we think make the cut and are the most celebrated worldwide.