Mother-Brand Famille Perrin launches new French wine range in Kenya

Nairobi, Lavington, 2nd June 2021: Esteemed French company, Famille Perrin has unveiled a new range of wines in the Kenyan market. In a private function hosted at the Hidden Gem in Lavington, Kenyan wine stakeholders invited to the event got a taste of the new entrants offering positive critic and recommendations on suitable areas that could help drive uptake in the country.
The winery that owns several vineyards introduced 8 wine brands including L’Elephant rose, Le Cabanon des Alexandrins, Famille Perrin Cotes Du Rhone Nature Blanc (2020), Famille Perrin Vacqueyras Blanc (2019), Fourmi Rouge Ventoux, Le Cabanon des Alexandrins, Famille Perrin Cotes Du Rhone Nature Rouge (2019) and Famille Perrin Vacqueyras Rouge (2018).

Speaking at the launch, Sommelier Kelvin Wanjira said, “The launch of new French wines in Kenya is a sign that the industry is evolving in complexity. Wine investors should be encouraged to introduce new wines and grow the overall culture.” He also pointed out that in his experience not many Kenyans know about the different varieties of French wines available in the market. Also in the house were representatives from wine proprietors GoHalisi, Galina Kenya, Craft Beer Garden and sommeliers Samuel Ndichu, Beverly Mbaika, Peter Chege and David Wandamu.
The new range comes at a time, when the wine wave is exploding in the country. Consumers and wine lovers are looking for quality wine brands they can trust with a reasonable price point relative to their growing palette.
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