‘The Infamous Mic’ campaign kicks off in Kenya

​Kenya Breweries Limited (KBL) launched a campaign dubbed The Infamous Mic in Kenya, in line with the new worldwide positioning campaign of its vodka brand Smirnoff. The campaign kicked off with Smirnoff Kenya putting together an unparalleled launch experience at the Tamarind Tree Hotel on the 12th of August 2021 with top lifestyle media, influencers and brand partners invited.
The Infamous Mic campaign is aimed at placing the brand at the centre of urban culture in Kenya by partnering with many renowned personalities, influencers and content creators across different fields. With a deep-seeded history, Smirnoff has always invested in strategic partnerships to support the Kenya’s entertainment industry which has helped harness creative and progressive conversations in culture that move consumers to break out of the ordinary.

“Undoubtedly, youth culture today is vastly different from that in the 80s and 90s. However, some similarities have remained constant despite the different eras and we see the youth as movers and shakers in Kenya. Think music, think fashion, think the arts, think disruption. Even the language we speak, all of it is inspired and made bright by the youthful consumer. It is there that we want to place Smirnoff No. 21, at the fountain of that youthful, infamously creative energy,” said Christine Kariuki, KBL’s Smirnoff Brand Manager. (Source: Hapa Kenya).

 A 7-episode, web-based series (The Infamous Mic) will follow the launch featuring various popular personalities across the respective Kenyan entertainment fields. The personalities will be subjected to a series of witty questions designed to bring out and celebrate their witty and unique character.